There is three cases for today.
- Klymit - A jacket inhaled with gas to keep the people warm
- Kathryn Karrigan - A shoe brand for big-sized women
- Think Gum - A chewing gum that can stimulate human brain to be focus, help in motivation and memory
Applying some existing mechanism and applied it to solve a new problem is also one of the creative and innovative ideas just like how Klymit come from.
As for Kathryn Karrigan, the problem that she faced is also one of the problem that everyone is facing. Therefore, by solving the problem at the same time it will provide a whole new business market that is profitable as many people needs your product.
Think Gum is an innovation from the existing chewing gum, by adding and evolving something to suit and to enhanced a human life, it will indirectly attract people to use your product, and that creates new business market too.
