Presentation Day-Business Idea

All company presenting their own business idea. There are 9 company overall.

Tracksoft Enterprise

MIT

Code Corp

CAMIT

Stellar Games

Console

Mobile Apps Developer Business Idea

https://docs.google.com/document/d/1QjPowSyw3Quzan2zL3vYjsGyyHNay9HzD_IuoiEyxfs/edit

The above links to the business plan for Mobile Apps Developer Business Idea, Stellar Games.

Business Model (Passion Soles)

Women Shoes Business Modal
Core Strategy

• Business Mission
• Provide upscale selection of women's shoes and outstanding customer service. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers

• Product/Market Scope
• Sell upscale women’s shoes. The general categories of shoes that will be sold are:
• Sandals
• Stylish work shoes
• Loafers
• Dress shoes
• Canvas athletic/stylish shoes

• Basis for differentiation
• Have one of the largest shoes in town
• Demo of shoes with all sizes
• Order shoe and arrive within two days (rush one day service is available)

Strategic Resources

• Core competencies
• Eye-catching storefront in a popular mall
• Expensive leased space that includes marketing or mall and stores

Strategic assets

• A good relationship with the shoe wholesaler that ensure shoe will always available during order even it is a pair of shoe.

Partnership Network

• Suppliers
• Secure an exclusive arrangement with shoe wholesaler to ship out shoe for orders even though it just an individual order.

Customer Interface

• Target customer
• Fashion-conscious female shoppers-professionals workers
• Fashion-conscious housewife

• Fulfilment and support
• Based on display and visibility
• Complete selection of shoe with reasonable price
• Order for customer and reach to their hand within one or two days

• Pricing structure
• Shoe price is around RM50-RM400
• Gross profit margin is around 60%
• Sales forecast

	Year 1	Year 2	Year 3
Sales	RM	RM	RM
Professionals	84402	118745	135454
Housewives	54861	89184	102095
Total Sales	139263	207929	237549
Direct Cost of Sales
Professionals	33761	47498	54182
Housewives	21945	35674	40838
Subtotal Direct Cost of Sales	55705	83172	95020

Poster

Poster

Business Ethnics

This chapter will give an overview on how to create a strong ethical culture in an entrepreneurial venture. Besides, explain about the importance of establishing a strong ethical culture in a firm such as the importance of having a code of conduct and an ethics training program. The criteria important to selecting an attorney for a new firm and the importance of a founder’s agreement also been discussed in this topic. Several suggestions for how entrepreneurial firms can avoid litigation, an overview of the business licenses and business permits that a start-up must obtain before it starts conducting business will provide in this topic. In addition, the importance of nondisclosure and non-compete agreements and the differences among sole proprietorships, partnerships, corporations, and limited liability companies also will be discuss in this topic. Lastly, this topic will give an explanation on why most fast-growth entrepreneurial ventures organize as corporations or limited liability companies rather than sole proprietorships or partnerships.

Marketing

This topic is given an overview for entrepreneur on selecting a market and establishing a position in the market. Besides, the purpose and the importance of market segmentation, selecting a target market, and establish unique position in target market described in the topic. The importance of the ability to position a company’s products on benefits rather than features and ways to establish company brand also will learn in this topic. Four component of the marketing mix also been detail introduced in this topic such as the difference between a core product and an actual product, contrast cost-based pricing and value-based pricing, differences between advertising and public relations, and weigh the advantages and disadvantages of selling direct versus selling through intermediaries.

Industry and competitor analysis

This topic was given an overview on the purpose of an industry analysis such as what is industry analysis and what are the industry trends. Five competitive forces also introduce to determine the industry profitability in this topic. Besides, each of the competitive are details out such as threaten of suppliers. Entrepreneur will understand the importance of establish “barriers” avoid other components to entry and identify the five primary industry types and opportunity that offer. In the topic, the purpose of a competitor analysis also been mentioned and example of competitive analysis grid is showed.

Coffee Shop Business Plan

Below is the link to a complete example of a Coffee Shop Business Plan

Source : http://www.bplans.com/coffee_shop_business_plan/executive_summary_fc.php

P/S : The number of pages for the business plan is too many. Not possible to paste it all in this post. The most important part is that this business plan is copyrighted and is not possible to republished or reproduced without official permission.


Credit : bplans.com

Elevator Speech

Today a small activity was demonstrated Elevator Speech which mentioned in topic "Getting Financing or Funding"

Elevator Speech can be use to present and sell your business idea in one or two minutes to an investor, for instant, during the investor taking the lift going up to the office.

Below is students demonstration of elevator speech. One will be Business Angel and the other one will be New Venture. 

Group 1

Group 2

Lesson Learn: Get know on  how to promote our idea for investor in a short time and brief way.

 

                                                                  

Getting Financing or Funding

This topic was gave an overview on the importance and reasons of entrepreneurial ventures need to getting financing or funding like cash flow challenges. Besides, identify the alternative ways of raise money for new venture and give example or details for each alternative way such as provide examples of how entrepreneurs bootstrap to raise money or cut costs and three steps involved in properly preparing to raise debt or equity financing, and discuss the difference between equity funding and debt financing. The purpose of elevator speech and guides of preparing a elevator speech in order to attract financing for an entrepreneurial venture also be discussed in the topic.

In addition, the difference between a business angel and a venture capitalist also be describe in the topic and details of initial public offering (IPO), SBA Guaranteed Loan Program and leasing for an entrepreneurial venture also be covered in the topic.

Business Model

Business Model topic given an overview on what is business model and the importance of business model through discussed Dell business model example. Explanation on diversity of business model and discussed the value chain which emerge the business models. The topic also guided us to identify two potential fatal flaws in business model and four major components of business model. Such as, define the term core competency and describe its importance and explanation of the concept of fulfillment and support in customer interface component.

Writing a Business Plan

Once the business ideas pass at feasibility analysis stage, then a business plan should come out. This topic was given an overview on the purpose and two primary reasons for writing a business plan. Besides, guidelines for writing a business plan, outline of business plan and 8 sections should be included in business plan were detailed out in this topic. For example, explanation of importance for executive summary and “Management Team and Company Structure” section in a business plan. Presentation business plan to investor also been studied in this topic like what the most important elements or contents should included in presentation slide, how many slides should have, rules of oral presentation and questionnaire or feedback that expect from investor.

Feasibility Analysis

Think Gum case study brought out the topic of feasibility analysis. Through this topic had given us an overview of what and why feasibility is need in starting a business. We also can get know that what is the proper time to complete a feasibility analysis and the components should have in conducted a properly feasibility analysis. In this topic, role of feasibility analysis in developing a business ideas also been discussed in details such as the purpose of a product or service feasibility analysis, the purpose of industry/market feasibility analysis, the two primary issues that a proposed business should consider in related area, and the importance of financial feasibility analysis and list the most critical issues to consider. Template of feasibility which called “First Screen” also been explained briefly in the topic.

Opportunity Recognition

Kathryn Kerrigan case study was a good example for this topic. The topic will give an overview on importance of start a new firm when opportunity is coming. Through this topic, we can define an opportunity and understand the differentiation with idea. Three approaches to use to identify opportunities and four environmental trends which are instruments in creating business opportunities were been discussed in this topic. Besides, personal characteristic which better at recognizing business opportunities, the steps in creative processes, brainstorming purpose, well use library and internet research, maintaining idea and protected ideas from being stolen also been discussed in this topic.

Blue Ocean Strategy

Blue ocean strategy was a strategy that studied from a book. The authors of the book are Prof Chan Kim and Prof Renee Mauborgne. Both of them are the winners of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. The reasons of studied this topic were let us recognized that what is the red ocean strategy and blue ocean strategy, differences both of strategies and how we create a new future market in order to beat down other opponents. Besides, we were discussed the Blue Ocean strategy logic such as the core principles and reconstruct market boundaries, and the four actions to do create a Blue Ocean. An activity was carried out to lets us practiced how to master your Blue Ocean Strategy in this activity.