Blue ocean strategy was a strategy that studied from a book. The authors of the book are Prof Chan Kim and Prof Renee Mauborgne. Both of them are the winners of the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business. The reasons of studied this topic were let us recognized that what is the red ocean strategy and blue ocean strategy, differences both of strategies and how we create a new future market in order to beat down other opponents. Besides, we were discussed the Blue Ocean strategy logic such as the core principles and reconstruct market boundaries, and the four actions to do create a Blue Ocean. An activity was carried out to lets us practiced how to master your Blue Ocean Strategy in this activity.
