Kathryn Kerrigan case study was a good example for this topic. The topic will give an overview on importance of start a new firm when opportunity is coming. Through this topic, we can define an opportunity and understand the differentiation with idea. Three approaches to use to identify opportunities and four environmental trends which are instruments in creating business opportunities were been discussed in this topic. Besides, personal characteristic which better at recognizing business opportunities, the steps in creative processes, brainstorming purpose, well use library and internet research, maintaining idea and protected ideas from being stolen also been discussed in this topic.
