Think Gum case study brought out the topic of feasibility analysis. Through this topic had given us an overview of what and why feasibility is need in starting a business. We also can get know that what is the proper time to complete a feasibility analysis and the components should have in conducted a properly feasibility analysis. In this topic, role of feasibility analysis in developing a business ideas also been discussed in details such as the purpose of a product or service feasibility analysis, the purpose of industry/market feasibility analysis, the two primary issues that a proposed business should consider in related area, and the importance of financial feasibility analysis and list the most critical issues to consider. Template of feasibility which called “First Screen” also been explained briefly in the topic.
