Innovation is a new idea bring to life which not same with creativity. Creativity is just coming up with an idea. So in this topic, we not focused only on concept and definition of innovation, we also discussed the differences of innovation, creativity and invention. We studied type of innovation like business model innovation and marketing innovation and means of product innovation in this topic too. To make us more clear about this topic, examples of innovation were discussed in this topic such as M Commerce (Maybank2U) and Mykad.
