Core Strategy
- Business Mission
- Provide upscale selection of women's shoes and outstanding customer service. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers
- Product/Market Scope
- Sell upscale women’s shoes. The general categories of shoes that will be sold are:
- Sandals
- Stylish work shoes
- Loafers
- Dress shoes
- Canvas athletic/stylish shoes
- Basis for differentiation
- Have one of the largest shoes in town
- Demo of shoes with all sizes
- Order shoe and arrive within two days (rush one day service is available)
- Core competencies
- Eye-catching storefront in a popular mall
- Expensive leased space that includes marketing or mall and stores
- A good relationship with the shoe wholesaler that ensure shoe will always available during order even it is a pair of shoe.
- Suppliers
- Secure an exclusive arrangement with shoe wholesaler to ship out shoe for orders even though it just an individual order.
- Target customer
- Fashion-conscious female shoppers-professionals workers
- Fashion-conscious housewife
- Fulfilment and support
- Based on display and visibility
- Complete selection of shoe with reasonable price
- Order for customer and reach to their hand within one or two days
- Pricing structure
- Shoe price is around RM50-RM400
- Gross profit margin is around 60%
- Sales forecast
Year 1
|
Year 2
|
Year 3
| |
Sales
|
RM
|
RM
|
RM
|
Professionals
|
84402
|
118745
|
135454
|
Housewives
|
54861
|
89184
|
102095
|
Total Sales
|
139263
|
207929
|
237549
|
Direct Cost of Sales
| |||
Professionals
|
33761
|
47498
|
54182
|
Housewives
|
21945
|
35674
|
40838
|
Subtotal Direct Cost of Sales
|
55705
|
83172
|
95020
|
