Wednesday, 12 October 2011

Eureka - Blue Ocean

The main purpose for this activity is to generate idea instantaneously from a given venue or location, in other word, idea from Eureka effect.

Each group was task to choose a product from a list of simple product such as touch light, hanger, molder etc.

We chosen the touch light for our group. The task is from the product that we current own, try to enhanced it into another product. In the end we make it a tools box that integrated with a torch light, the " Torch Box".

Torch Box can assist people during the dark with tools and torch. For instant, imagine that your car tire punctuate during the night, and there is lack of light source. At the time, our product come in handy, you can get  your tools from your Torch Box and make it torch to point to the direction you wanted to assist you with light.
The so called "Torch Box"

Trying to compete with a competition by selling the same product is difficult, therefore, by creatively evolving an existing product and bring it to a whole new level ensure that your product sell-able, this is called the "Blue Ocean".