Case Study: Air Asia

Today activity is to having discuss on Air Asia business case study. This activity main a series of question and answer on the topic and questions related to Air Asia, from the founder Tony Fernandes, up to the marketing strategic.

Lesson learned, brave enough to enter a market during it downturn, of course with good decision and this is what we called opportunity. Offering something that a competitor never offered is also one of the way to ensure that you will always stay ahead of your competitor.