(SCD4763/SCK4763/SCK3463)
Lecturer: Nor Hashim Bin Abu Samah
Lecturer: Nor Hashim Bin Abu Samah
This
course will provide an overview of the basic concepts on entrepreneurship
focusing on the nature, environment, and risks of new venture formation and
building of businesses. It is designed to explore the personality of the
entrepreneur and how innovative business ideas are created. Students will learn
to consider various type of business models, conduct feasibility studies, write
a business plan, and evaluate problems and finding solutions to those problems
in order to come out with creative and innovative IT products and services.
Furthermore, students will also learn plan the strategy required to start a new
business using Blue Ocean Strategy approach. Students will also be exposed to
case study method using a combination of cases from the textbook and Harvard
Business School cases in order to give them exposure to the real world
problems. Active participation by students during class discussions and
activities is encouraged and expected.
