| 
Weekly Plan | |||
| 
Week | 
Date | 
Topic | 
Remarks | 
| 
PART 1 – WHY BECOME AN ENTREPRENEUR? | |||
| 
1 | 
14 Sep | 
Course Introduction 
Why become an Entrepreneur? 
The Entrepreneurial Journey 
Planning a Business Venture | 
Harvard Case Study Briefing 
Ice Breaking 
Class Activity1: 
Flying a Jet Plane 
Comp. Formation(5) & Reg. Business Card | 
| 
2 | 
21 Sep | 
1.0 Entrepreneur & Entrepreneurship 
The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity | 
Minicase Review: KLYMIT 
Project Briefing:  i-Usahawan 
i.  Richest Entrepreneur 
ii. Pick a Module ! - Blogspot 
Class Activity2: 
Brain Profiling | 
| 
3 | 
28 Sep | 
2.0 Creativity and Innovation 
Invention, Creativity, Innovation | 
Interview Briefing: 
Profile of Usahawan Jaya 
Class Activity3: 
Product Ideas in Diff Context | 
| 
4 | 
5 Oct | 
HARVARD BUSINESS SCHOOL - Case Study 1 
UTM MicroCredit – HEP? | 
HBS Case Title: AirAsia – Flying Low Cost with High Hopes 
Briefing:  UTM Micro Credit | 
| 
PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS? | |||
| 
5 | 
12 Oct | 
3.0 Idea Generation and Evaluation 
Problems, Opportunities, Solutions 
Techniques for Generating Ideas 
Blue Ocean Strategy | 
Mcase Review:Kathryn Kerrigan 
Class Activity4: Eureka 
BIC: Brainstorming | 
| 
6 | 
19 Oct | 
4.0 Feasibility Analysis 
Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis | 
Minicase Review: Think Gum 
BIC: Analysis | 
| 
7 | 
26 Oct 
29 Oct | 
Deepavali 
MIDTERM  CHALLENGE | 
Historical Melaka Challenge 
Pulau Sibu Challenge 
Tg Piai Challenge | 
| 
8 | 
2 Nov | 
5.0 Entrepreneurial Business Model 
Business Model, Revenue Model, Value Proposition | 
Minicase Review: Amie Street 
Analysis & Dev. of BM 
i-Usahawan | 
| 
9 | 
5-9 Nov | 
Mid-Term Break | |
| 
10 | 
16 Nov | 
HARVARD BUSINESS SCHOOL Case Study 2 | 
HBS Case Title: Netflix 
MidTerm Challenge Presentation | 
| 
PART 3 – TRANSFORMING YOUR  IDEA TO REALITY? | |||
| 
11 | 
23 Nov | 
6.0 Entrepreneurial Strategy 
Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean | 
Minicase Review: BusinessAtoZ 
Competitor Analysis of 
 i-Usahawan | 
| 
12 | 
30 Nov | 
7.0 Business Plan 
Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP | 
Minicase Review: Group Table 
Assignment1: BPlan Dev of 
 i-Usahawan 
Project Presentation: 
i-Usahawan module | 
| 
13 | 
7 Dec | 
8.0 Entrepreneurial Finance 
Funding Opportunities, Grants, Competition 
Bootstrapping, Elevator Pitch | 
Minicase Review: BLMA Models 
Class Activity5:   
Stock Exchange | 
| 
14 | 
14 Dec | 
9.0 Entrepreneurial Marketing 
4Ps, Social Networks and Entrepreneurs | 
Minicase Review: Miss Misa 
Profile of Usahawan Jaya 
Presentation | 
| 
15 | 
21 Dec | 
10.0 Business Ethics | 
Class Activity6:   
X-Y Consortium 
BIC: Submission/Presentation 
Assignment1: BPlan Submission | 
| 
16 | 
28 Dec | 
Technopreneurship Awareness Programme (TAP) 
·          Talk by Invited Speaker - IP 
·          Funding Opportunities 
·          Elevator Pitch Competition 
·          Business Idea Competition 
·          Product Exhibition 
·          Booth 
·          Technopreneurship Clinics | 
AJK: 
Marketing 
Funding/ Sponsor 
Logistics 
Protocol 
Project / Interview Presentation (alt) 
REVISION - Debriefing | 
| 
17 | 
29 Dec –  2 Jan | 
Study Week | |
| 
18 | 
3 – 22 Jan | 
Final Exam | |
Monday, 14 November 2011
Weekly Plan
Labels:
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