Weekly Plan
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Week
|
Date
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Topic
|
Remarks
|
PART 1 – WHY BECOME AN ENTREPRENEUR?
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1
|
14 Sep
|
Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
|
Harvard Case Study Briefing
Ice Breaking
Class Activity1:
Flying a Jet Plane
Comp. Formation(5) & Reg. Business Card
|
2
|
21 Sep
|
1.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity
|
Minicase Review: KLYMIT
Project Briefing: i-Usahawan
i. Richest Entrepreneur
ii. Pick a Module ! - Blogspot
Class Activity2:
Brain Profiling
|
3
|
28 Sep
|
2.0 Creativity and Innovation
Invention, Creativity, Innovation
|
Interview Briefing:
Profile of Usahawan Jaya
Class Activity3:
Product Ideas in Diff Context
|
4
|
5 Oct
|
HARVARD BUSINESS SCHOOL - Case Study 1
UTM MicroCredit – HEP?
|
HBS Case Title: AirAsia – Flying Low Cost with High Hopes
Briefing: UTM Micro Credit
|
PART 2 – HOW TO DEVELOP A GREAT BUSINESS IDEAS?
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5
|
12 Oct
|
3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
|
Mcase Review:Kathryn Kerrigan
Class Activity4: Eureka
BIC: Brainstorming
|
6
|
19 Oct
|
4.0 Feasibility Analysis
Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis
|
Minicase Review: Think Gum
BIC: Analysis
|
7
|
26 Oct
29 Oct
|
Deepavali
MIDTERM CHALLENGE
|
Historical Melaka Challenge
Pulau Sibu Challenge
Tg Piai Challenge
|
8
|
2 Nov
|
5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value Proposition
|
Minicase Review: Amie Street
Analysis & Dev. of BM
i-Usahawan
|
9
|
5-9 Nov
|
Mid-Term Break
| |
10
|
16 Nov
|
HARVARD BUSINESS SCHOOL Case Study 2
|
HBS Case Title: Netflix
MidTerm Challenge Presentation
|
PART 3 – TRANSFORMING YOUR IDEA TO REALITY?
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11
|
23 Nov
|
6.0 Entrepreneurial Strategy
Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean
|
Minicase Review: BusinessAtoZ
Competitor Analysis of
i-Usahawan
|
12
|
30 Nov
|
7.0 Business Plan
Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP
|
Minicase Review: Group Table
Assignment1: BPlan Dev of
i-Usahawan
Project Presentation:
i-Usahawan module
|
13
|
7 Dec
|
8.0 Entrepreneurial Finance
Funding Opportunities, Grants, Competition
Bootstrapping, Elevator Pitch
|
Minicase Review: BLMA Models
Class Activity5:
Stock Exchange
|
14
|
14 Dec
|
9.0 Entrepreneurial Marketing
4Ps, Social Networks and Entrepreneurs
|
Minicase Review: Miss Misa
Profile of Usahawan Jaya
Presentation
|
15
|
21 Dec
|
10.0 Business Ethics
|
Class Activity6:
X-Y Consortium
BIC: Submission/Presentation
Assignment1: BPlan Submission
|
16
|
28 Dec
|
Technopreneurship Awareness Programme (TAP)
· Talk by Invited Speaker - IP
· Funding Opportunities
· Elevator Pitch Competition
· Business Idea Competition
· Product Exhibition
· Booth
· Technopreneurship Clinics
|
AJK:
Marketing
Funding/ Sponsor
Logistics
Protocol
Project / Interview Presentation (alt)
REVISION - Debriefing
|
17
|
29 Dec – 2 Jan
|
Study Week
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18
|
3 – 22 Jan
|
Final Exam
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Monday, 14 November 2011
Weekly Plan
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